Peter Brabeck-Letmathe
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Peter Brabeck-Letmathe (born 13 November 1944) is an Austrian businessman. He is the chairman emeritus, former chairman and CEO of the
Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
Group, and former chairman of
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
.


Early life

Brabeck-Letmathe was born in
Villach Villach (; sl, Beljak; it, Villaco; fur, Vilac) is the seventh-largest city in Austria and the second-largest in the federal state of Carinthia. It is an important traffic junction for southern Austria and the whole Alpe-Adria region. , the po ...
, Austria, into a family with its origins in
Iserlohn Iserlohn (; Westphalian: ''Iserlaun'') is a city in the Märkischer Kreis district, in North Rhine-Westphalia, Germany. It is the largest city by population and area within the district and the Sauerland region. Geography Iserlohn is locat ...
-Letmathe in north-western Germany. He studied economics at the University of World Trade (today
Vienna University of Economics and Business The Vienna University of Economics and Business (german: Wirtschaftsuniversität Wien, WU) is a public research university in Vienna, Austria, the largest university focusing on business, management and economics in Europe. It has been ranked a ...
).


Early career at Nestlé

He joined Nestlé in 1968 in Austria as a salesman, later becoming a specialist for new products. His career within the group included a span of almost 10 years in
Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
(1970–1980), first as national sales manager and later as director of marketing. In 1981, he was appointed managing director of Nestlé Ecuador and in 1983, president and managing director of Nestlé Venezuela. In October 1987, he was transferred to Nestlé's international headquarters in
Vevey Vevey (; frp, Vevê; german: label=former German, Vivis) is a town in Switzerland in the canton of Vaud, on the north shore of Lake Geneva, near Lausanne. The German name Vivis is no longer commonly used. It was the seat of the district of ...
. As senior vice-president in charge of the Culinary Products Division, he had worldwide responsibility for that business area. On 1 January 1992, Brabeck-Letmathe was appointed executive vice-president of Nestlé S.A., with global responsibility for the Strategic Business Group encompassing food, Buitoni pasta, chocolate and confectionery, ice cream, pet food, as well as industrial products (aromas). At the same time, he had worldwide responsibility for marketing, communications and public affairs. In particular, during his time as executive vice-president, he conceived and implemented the unique
branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...
policy of Nestlé, characterized by a strict hierarchy of strategic brands on the global, regional and local level.


CEO of Nestlé

On 5 June 1997, he was elected to the board of directors, and appointed chief executive officer of Nestlé S.A. On 6 April 2001, the board of directors elected him as vice-chairman, and in April 2005, chairman of the board. In 2008, Brabeck-Letmathe stepped down as CEO.


Views on water charges

Brabeck-Letmathe (credited as Peter Brabeck) appeared in the 2005 documentary '' We Feed the World'' and while speaking on the subject of water, he said "It's a question of whether we should privatize the normal water supply for the population. And there are two different opinions on the matter. The one opinion, which I think is extreme, is represented by the NGOs, who bang on about declaring water a public right. That means that as a human being you should have a right to water. That's an extreme solution. The other view says that water is a foodstuff like any other, and like any other foodstuff it should have a market value." He added, "Personally, I believe it's better to give a foodstuff a value so that we're all aware it has its price, and then that one should take specific measures for the part of the population that has no access to this water." Following controversy on social media about these remarks, he stated that he does believe that water for basic
hygiene Hygiene is a series of practices performed to preserve health. According to the World Health Organization (WHO), "Hygiene refers to conditions and practices that help to maintain health and prevent the spread of diseases." Personal hygiene refer ...
and drinking is indeed a human right. He went on to say that his remarks were intended to address
overconsumption Overconsumption describes a situation where a consumer overuses their available goods and services to where they can't, or don't want to, replenish or reuse them. In microeconomics, this may be described as the point where the marginal cost of a ...
by some while others suffered from lack of water and further that his remarks were taken
out of context Quoting out of context (sometimes referred to as contextomy or quote mining) is an informal fallacy in which a passage is removed from its surrounding matter in such a way as to distort its intended meaning. Contextomies may be either intentional o ...
by the documentary."Addressing the Water Challenge"
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Other responsibilities

Brabeck-Letmathe was on the board of directors of
Credit Suisse Group Credit Suisse Group AG is a global investment bank and financial services firm founded and based in Switzerland. Headquartered in Zürich, it maintains offices in all major financial centers around the world and is one of the nine global " ...
,
L'Oréal L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, sk ...
, and
ExxonMobil ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30, ...
. He is also a member of ERT (
European Round Table of Industrialists The European Round Table of Industrialists, abbreviated ERT, is an advocacy group in the European Union consisting of some 50 European industrial leaders working to strengthen competitiveness in Europe. The group works at both national and European ...
) and a member of the foundation board of the
World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...
. His earnings in 2006 were approximately 14 million
Swiss francs The Swiss franc is the currency and legal tender of Switzerland and Liechtenstein. It is also legal tender in the Italian exclave of Campione d'Italia which is surrounded by Swiss territory. The Swiss National Bank (SNB) issues banknotes and the f ...
(9 million
Euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...
).


Selected bibliography

* 2014: ''Business in a Changing Society'' () * 2016: ''Nutrition for a Better Life'' ()


References


External links


Nestlé Corporate Website
{{DEFAULTSORT:Brabeck-Lemathe, Peter 1944 births Directors of ExxonMobil Chairmen of Nestlé Living people Nestlé people People from Villach Austrian chairpersons of corporations Formula One people Vienna University of Economics and Business alumni